Knowledge Base

CEO Tool Kit

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Core Values

For the many of you that have attended our seminars and are working on defining your corporate core values, here is a link a collection of value samples to choose from: <CORE VALUES Sheet> Once you have chosen your top …

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FastTrax-Steak

Summer can be a slow season for retailers as people make the most of the weather and tend to spend their money on things like patio sets, barbecues, summer vacations, bicycles and other outdoor products. But there are things you …

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If you have not heard of Google Alerts, it is time you did.  The nice thing about Google is that they are always working (24/7), why not get them working more for you. Google alerts will scan the web for what …

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It’s no secret that certain marketing tricks exist to help separate you from more of your money. Most people know about strategic item placement, music to fit your shopping mood, and other tricks of the trade, but are you sharp …

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When you create your company Facebook fan page it will auto generate an eronious and long web address.  Here is the link to making your Facebook web address more friendly. http://www.facebook.com/username/ Note: you only have ONE shot at this, so DO NOT screw …

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Good Work Ain’t Cheap, and Cheap Work Ain’t Good! Thanks to the team at “Sailor Jerry’s” for this healthy reminder about valuing the work that we do.

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Whether you just renovated your store, moved locations or are starting out for the first ime; one of the best ways to effectively kick-start awareness and interest in your business, is to hold a “Grand Opening”.  Regardless of how much …

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We have a client that does over $238,000 per year with just one Toyota dealership in his town.  Learn more about how you can add more revenue into your business through Auto Dealership Partnerships. Learn more about Auto Dealership Partnerships

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Peace of Mind – What to do next? – Am I doing the right things now? It is remarkable the number of retailers we talk to today that do not have a financial budget.  “Yikes!!!” is my response… How can …

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Amanda_Gonzales

Check out this short presentation by Amanda Gonzalez on the basic fundamentals of making a website better.  From word/paragraph formating to overall look/feel, and of course, how to make great headlines.  <Go to presentation>

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Huddleboard-sample

A great way to keep a team connected is to hold a huddle meeting.  The daily huddle is typically a 7 minute daily meeting that covers the following topics: Good News Review Huddle Board Smart #’s Top 1’s Missing Systems …

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Below is a breakdown on how different retail store types, score on the Retail Conversion Model. Retail Types: Internet Retail: These sales web sites have no sales people, varying types of product quality levels, and their retail environment is the website itself.   …

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Sometimes referred to as Gross Margin Framework, the retail conversion framework consists of three key components; Sales Staff, Product, and the Retail Environment.  The stronger the three components are, the higher the conversion percentage will be.  Conversion is measured by …

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  Focus. Where, When and How? The truth is; we can only focus on one thing a time in our business.  When we choose the one thing we wish to focus on, we must be discerning and choose wisely.  Fortunately, …

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Black Box Performance Model   When you look at a retail business from 30,000ft in the air, it is merely a black box with inputs and outputs.  The inputs are people walking into the showroom and the outputs are money gained …

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