Knowledge Base

Overview

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Facebook-Bluetooth-Beacons-02

Just this week a new Facebook stat came out that suggests roughly half of the world’s Internet users have an account. That’s 1.49 billion people, give or take. Given that subscription rates are higher in the U.S. and Canada, and …

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demographics

Knowing who your customers are, and who you would like them to be, is important for any business. 12-volt stores that do a better job catering to high-end clients, women, and middle class men with families are more successful over …

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book

Like many 12-volt retailers, you probably got into the business because you were following your passion. You love cars, you love music, and the opportunity to bring the two things together was too good to pass up. However, you’re a …

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Perfectionist-Tour

  Last year Perfectionist Auto Sound and Security in Anchorage, Alaska, commissioned AVIDWORX to transform their showroom, enabling them to show more products in an interactive way that educates customers, emphasizes benefits and grows sales – over 20% growth month …

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dog-photographer

  In an earlier post we recommended that retailers do their social media and online marketing a favor and pick up an actual camera for their stores. The reality is that the lenses on most phone lenses are small and let in …

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trophies

  The recent announcements of the top 12 retailers and installers by Mobile Electronics is a big deal in this industry, but it’s not the only deal that matters. There are other awards and accolades that your store could be …

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employee-engagement

There’s an expression that’s thousands of years old, maybe coined by Socrates himself, that “The unexamined life is not worth living.” What this means is that if you don’t take the time to look back at your life and the …

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logos

  The Nike “swoosh.” The Apple with the bite taken out of it. The FedEx arrow. Retail is all about first impressions, and in many cases the first impression you get to make on your customers is your logo. It runs …

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31637723_s

Paying bills on time is a big part of any business, but there are ways to optimize the exact timing of those payments to keep as much money on hand as possible. Liquidity matters, especially for small businesses. 1. Do …

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networking

  Connections matter for any business, as does the power of organization. Building your business – at the least the business-to-business (B2B) side of things – relies on both. One thing you’ll notice about successful businesses in your community is …

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business-math

There’s a lot that goes into running a business, including math. However, unless you use math every day it’s easy to forget some of the basics, including some handy formulas for figuring out things like percentages, interest, taxes, and so …

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speakers-hearts

We all have our preferences – things we like, things we’re ambivalent about, and things we dislike. It’s just human nature. Now imagine your job involves selling something you don’t necessary like. Maybe it’s a set of speakers that you’re …

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waiting-room

A couple of hard wooden chairs lined up against a wall does not a waiting room make. If you regularly have customers waiting in your store for their vehicles, here are 10 things you can do to make the experience better: …

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busy-store

Remember going to record/CD stores? Once upon a time the majority of record and CD stores were independents or small franchises – a lot like your store. When you went in, you were almost guaranteed to hear music that was …

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cleaning

It doesn’t take long for your showroom and public areas to go from pristine to pigsty. Sawdust, dust, dirt, oil, and moisture get everywhere, and the busier you are, the more grime you’re going to get. At the same time, …

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