Knowledge Base

Overview

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One thing that became clear during our recent KnowledgeFest educational sessions is that a lot of 12-volt retail owners came into the industry as installers – and still spend a lot of time in the installation bay. In many cases, …

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  One of the most important events of the year for the 12-volt/aftermarket automotive industry is KnowledgeFest, the Mobile Electronics Retailers Association’s annual expo, education and awards event. Retailers come out of the event inspired, with new ideas and new …

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One of the best marketing investments a retailer can make is connecting with their local communities of enthusiasts, whether it’s showing up at an informal Cars & Coffee event for street cars, taking part at an ATV rally, or setting …

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  To quote the great Donald Rumsfeld: “…there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But …

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  Most of the stores we work with are rock stars when it comes upgrading vehicles, taking apart the latest models and installing the latest upgrades. But when it comes to the other side of business – actively growing revenues …

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While everyone is different, there are really three different types of customers out there: frugal customers who won’t buy anything unless it’s on sale or cheaper than the web price; savvy customers who care about price but are also equally …

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Microsoft Office is a surprisingly powerful suite of software if you know what you’re doing with it. If you don’t believe, watch this incredible and short video of an Office Master recreating Apple’s iOS7 ad in Microsoft Word. Microsoft Excel is also a …

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  At AVIDWORX, we’re helping retailers to update showrooms that were built over 20 years ago, and one of our frequent challenges is working with clients to pare down their product offering. Some of the stores we work with are …

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A growing number of 12-volt businesses are diversified into home theatre and home automation. It makes sense – eventually your vehicle is going to be an optional part of your home network, letting you upload your car’s data to your …

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  Some people seem to have an encyclopedic memory of names to go with faces, something that is definitely an asset when it comes to building your business network and growing customer loyalty. But while the ability to put names …

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Sears was one of the biggest, oldest, most widely established, and most respected department store chains in the world, but at this point in time the chain is failing, closing hundreds of stores. Why? Economists are poring over every decision …

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  If you weren’t a passionate person, you probably wouldn’t be in the 12-volt industry – much less a store owner or manager who is constantly juggling one crisis after another. It’s easy to lose your cool. Incredibly easy in …

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  The mobile electronics industry can be cyclical with busy seasons for categories like remote start, window tint and marine, and slower periods in between. There are a few things you can do to make use of this downtime, ensuring …

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  Coffee is wonderful. Of all the substances a human being can consume in a day, nothing comes close to a hot cup of Joe: It wakes your brain and body, loosens your bowels, and makes you feel that you …

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  A few weeks ago our Friday Business Tip was an overview of some of the new tools available to business pages in Facebook. Looks like we jumped the gun by a few weeks as Facebook has announced the greatest …

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