Knowledge Base

AVIDWORX Knowledge Base is a free resource we provide to retailers, with retail tips, marketing strategies, industry news, best practices, reading recommendations, networking opportunities and more. Check back frequently.
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You may be aware that AVIDWORX (and businessWORX) host dozens of workshops at 12-volt and mobile electronics industry every year, while also publishing a weekly business tip on the AVIDWORX blog and Facebook. What you may not know is that …

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  Welcome to the AVIDWORX Knowledge Base. This is resource area for retailers to learn best business practice and discover what is making some of the most successful retailers in North America so good. We have also included some basic …

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  Every retailer has a lot of different options to market their store. A lot of stores are investing heavily on the web through systems like Google AdWords and Facebook’s paid advertisements, or are investing in SEO measures and newsletter …

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  Most of the stores we work with are rock stars when it comes upgrading vehicles, taking apart the latest models and installing the latest upgrades. But when it comes to the other side of business – actively growing revenues …

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  Antivirus software works so well these days that you probably haven’t had an issue with computer viruses in years. They’re still out there, however, and the recent flurry of “WannaCry” ransomware attacks shows that the perpetrators are a long …

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While everyone is different, there are really three different types of customers out there: frugal customers who won’t buy anything unless it’s on sale or cheaper than the web price; savvy customers who care about price but are also equally …

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If you have something to promote in your store – a new custom build, a new product that’s just arrived, a new technology that your customers might want to know about, a grand opening, a sale, or some other event …

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Microsoft Office is a surprisingly powerful suite of software if you know what you’re doing with it. If you don’t believe, watch this incredible and short video of an Office Master recreating Apple’s iOS7 ad in Microsoft Word. Microsoft Excel is also a …

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  At AVIDWORX, we’re helping retailers to update showrooms that were built over 20 years ago, and one of our frequent challenges is working with clients to pare down their product offering. Some of the stores we work with are …

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A growing number of 12-volt businesses are diversified into home theatre and home automation. It makes sense – eventually your vehicle is going to be an optional part of your home network, letting you upload your car’s data to your …

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  Some people seem to have an encyclopedic memory of names to go with faces, something that is definitely an asset when it comes to building your business network and growing customer loyalty. But while the ability to put names …

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Sears was one of the biggest, oldest, most widely established, and most respected department store chains in the world, but at this point in time the chain is failing, closing hundreds of stores. Why? Economists are poring over every decision …

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  If you weren’t a passionate person, you probably wouldn’t be in the 12-volt industry – much less a store owner or manager who is constantly juggling one crisis after another. It’s easy to lose your cool. Incredibly easy in …

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  The mobile electronics industry can be cyclical with busy seasons for categories like remote start, window tint and marine, and slower periods in between. There are a few things you can do to make use of this downtime, ensuring …

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  Coffee is wonderful. Of all the substances a human being can consume in a day, nothing comes close to a hot cup of Joe: It wakes your brain and body, loosens your bowels, and makes you feel that you …

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  A few weeks ago our Friday Business Tip was an overview of some of the new tools available to business pages in Facebook. Looks like we jumped the gun by a few weeks as Facebook has announced the greatest …

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  For most retailers their biggest single expense is space. Everything adds up – rent or mortgage costs, electrical costs, utility costs, the cost of maintaining the parking area and store, the cost of landscaping, property taxes, site security, insurance, …

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